Vetted by progress, funded in phases.
Deploy capital with absolute clarity. Our structured tracking portal replaces speculative pitches with verified, real-time build logs.
Process
Step 1 - Application & Verification
Step 2: Campaign Preparation & Prototyping
When applying, be as descriptive as you possibly plan to avoid delays. After application, you will receive an email within an hour, requesting more information or any portfolios you may have regarding your concept. Within 24 hours, you will hear if your concept has been approved or not.
Once your concept is approved, it is time to build your pitch. This phase is all about visuals and financial planning. You will need to finalize either visuals or a business concept (or both), determine a budget, and set a realistic funding poll, and rewards tiers.
Step 4: Production & Fulfillment
Step 3: Launch & Active Promotion
After a successful funding round, your focus shifts from marketing to manufacturing. You will finalize the engineering, source your materials, and partner with a manufacturer.
During this phase, you are asked to drive traffic to your page through social media, telling friends/family and also being daily engaged, such as answering questions from potential backers, providing updates, etc.
Phases While Getting Funded
Phase 1: The Inner Circle (Validation)
Phase 2: The Core Crowd
10–30 backers (approx. $200 – $1,500 raised).
These is your initial launch window, usually fuelled by your "super fans", email list, friends, and family. Hitting this milestone determines if your concept is "worthy", according to the public eye.
50–150 backers.
This phase transitions from people who know you to cold audiences. The goal here is to have enough backers that on launch day, you have more than 50 buyers.
Phase 4: Launch Prep & Backer Communication
Phase 3: The Stretch Zone (Scaling Up)
100% update consistency and zero missed deadlines for surveys.
The campaign is funded, and the focus shifts entirely to customer service and logistics. Send out reminders and announce launch!
Approx. half+ of your goal is met + outside sponsorships.
Now that your concept is validated by everyday consumers, your next step is getting organizations, incubators or companies to align with your mission. You might offer them logo placement, discounts on bulk orders or official credits.
Frequently asked questions
Who can start a project on this platform?
Anyone with a verified identity and a creative idea in an eligible country can apply. We welcome hardware tech, art, software, community projects, and much more.
How much does it cost to launch a campaign?
It is completely free to create and launch a venture. We only take a 5% fee of the total funds raises if your project is a success.
Do I keep the intellectual property (IP) of my idea?
100% yes. You retain full ownership of your work. Our platform simply acts as the bridge to help you find funding and build an audience.
What happens if my project does not reach its funding goal?
If your campaign falls short of its goal. No backers are charged, and you do not collect any funds. This protects creators from having to fulfill orders without enough capital. Additionally, if your idea is AdvitCare Approved, you can apply for a loan to launch your product despite lack of public funding.
How long should my campaign run?
The choice is yours! You can set a deadline, extended a deadline, or have no deadline. The choice is fully yours.
For Backers
What exactly am I paying for?
You are not buying an existing item from a store; you are helping bring a new idea to life. In exchange for your financial support, creators offer "rewards," which are usually the finished product, early access, or exclusive VIP experiences.
When is my credit card actually charged?
Your card is only charged when the campaign ends, and only if the project has successfully met its funding goal.
How do I know a creator will actually deliver the product?
We require creators to sign agreements and verify their identities before launching. However, backing a project involves trust. We highly encourage backers to review the creator's prototype stage, read their updates, and assess their experience before pledging.
Can I change or cancel my pledge?
Yes, you can adjust your reward tier or cancel your pledge entirely at any point while the campaign is still live. Once the campaign ends and funds are collected, pledges become final.
What do I do if a project is delayed?
Delays are common in manufacturing and creative projects. Creators are expected to post regular updates weekly regarding their progress. You can always reach out to the creator directly through our platform's messaging system for specific questions.
Platform Mechanics & Payments
How and when do creators receive their funds?
Once a successful campaign ends, there is a standard 14-day processing window where we collect the pledges from backers. After that, the total funds (minus our platform fee and payment processing fees) are transferred directly to the creator's linked bank account/payout method.
What payment methods are accepted?
We accept all major credit and debit cards, including Visa, MasterCard, and American Express, as well as PayPal.
Can a project be funded internationally?
Absolutely. Backers from all over the world can support campaigns. The pledge amounts will be automatically converted from the creator's local currency to the backer's local currency at checkout.
Are there any prohibited items I cannot raise funds for?
Yes. We do not allow projects involving illegal items, weapons, heavily regulated medical devices, or campaigns raising money for personal charity or debt relief. All projects must create something to share with others.
How does the platform support creators after a successful launch?
Beyond providing the funding infrastructure, we offer project management tools, backer survey systems, and partnerships with fulfillment centers to help creators transition smoothly from the funding phase to the shipping phase. We also offer loans.
Business & Startup FAQs
Can I offer equity, shares, or a percentage of my profits to backers?
Yes! Unlike traditional rewards-based platforms, we support equity crowdfunding. This means you can raise capital by offering your backers actual shares, equity, or revenue-sharing agreements in your business. Instead of just pre-ordering a product, your backers become true investors and shareholders who have a financial stake in your company's long-term success. (Note: Because equity fundraising is legally regulated, you will need to complete our required financial disclosures and compliance checks during the application process before your campaign goes live).
What kind of rewards can a service-based or retail business actually offer?
Get creative! If you are opening a cafe, you might offer "Free coffee for a year," branded merchandise, or an invitation to an exclusive VIP launch party. If you are launching a software business, you can offer lifetime beta access, heavily discounted annual subscriptions, or 1-on-1 consulting sessions. If you're offering t-shirt designs, offer bulk discounts, free t-shirt sets, etc.
Can I use the funds to pay for rent, employee salaries, or general startup costs?
Yes. However, backers want to know exactly what they are funding. We highly recommend including a clear, visual budget breakdown on your campaign page (e.g., 40% equipment, 30% first-month rent, 20% marketing, 10% platform fees). Transparency builds trust, and backers are more likely to fund a business that shows financial responsibility.
Do I need a formally registered business (LLC, Inc., etc.) to launch a campaign?
While you can launch a project as an individual (sole proprietor), we strongly recommend having a legally registered entity before raising large sums of capital. Not only does it protect you from personal liability, but it also signals to your backers that you are taking this venture seriously.
How detailed does my business plan need to be on the campaign page?
Very detailed. While you don't need to upload a 50-page corporate document, your campaign story must clearly answer: How will this business make money long-term? What is your marketing strategy? Who are your competitors? Backers need to believe that your business will survive past the funding phase before they hand over their money.